How Emotions Drive Buying Behaviour
Explore how emotions drive consumer behaviour and discover how to craft emotional ads that build strong connections, brand loyalty, and business success.
From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

Explore how emotions drive consumer behaviour and discover how to craft emotional ads that build strong connections, brand loyalty, and business success.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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